FREQUENTLY ASKED QUESTIONS

​Must I choose from one of the pre-designed ad formats?
Yes. Due to the quantity of ads received, we cannot customize each one. If you prefer a more personalized memory for your student, you may create a CUSTOM ad and submit a digital design.

Are there an limits on custom ads?
There is no limit to what you can do with a custom ad, so long as the ad itself fits within the specifications given on the order form. Please ensure your ad fits the dimensions given on the order form. DIMENSIONS ARE CRITICAL.

What types of files can I submit?
You may submit an electronic file(s) with only the following specifications: photos or complete ads may be submitted as actual size tiff or jpg files with a minimum resolution of 300 dpi. (Please note that Photoshop defaults at only 72 DPI so you must set the resolution prior to creating the ad/scanning.) Color ads must be saved in CMYK color. We are unable to accept any digital files done in Microsoft Word, Publisher, Powerpoint, or any other desktop publishing-type program (unless it is submitted as a custom ad). DPI REQUIREMENT IS CRITICAL.

Where does the money I am paying for this ad go?
Revenue from student and business ads goes to the school and the yearbook program. Generally, the yearbook is self-supporting and most yearbook staffs rely on this income and parent support to keep the cost of the yearbook down. Often they pay for color in the book and/or other upgrades to the book while other times it is used for technology and education.

If the yearbook doesn’t come out until the end of the school year, why must my ad be submitted so early? And why do the prices increase each deadline?
The yearbook is generally created beginning in October and finished in a matter of 5 months. As time elapses and pages are submitted to the publisher, the actual price of each page in the book increases month by month. In order to keep the cost of the yearbook down and ad prices low, schools try to sell and submit ads as early as possible.

Can I send copies of my photos instead of uploading them?
Please do. As long as your copies are good-quality, copies generally work just as well as originals. But if a photo or copy is blurry or pixilated, it will remain so in the yearbook. Please bear in mind that we cannot be responsible for lost, damaged, misdirected or undelivered original photos coming either to or from our office. WE STRONGLY ENCOURAGE you to send copies of your irreplaceable photographs. You may also wish to include 1 or 2 "second-choice" photos in the case that your selections do not fit.

Will I receive a confirmation upon the receipt of my order?
Please consider your cancelled check or credit card statement as confirmation of your order. Checks are often not deposited for up to a month, so please be patient. If after a month your check has not cleared the blank, please contact us for verification that we have received your order.

If my child's school uses color backgrounds, can I select which color I want?
Some schools choose a palette of colors for use as backgrounds of the color ad pages. This palette changes from year to year, so unfortunately, we are unable to allow parents to choose the background color of their child's ad. The Yearbook Company will choose a color that best complements the photos in the ad and provides a variety of color in the ad section.